OUR CALLING
The ethics of advanced digital technologies has become one of the most talked about challenges facing businesses and society.
We believe in the power of technology to solve some of the world's most pressing challenges. A sudden surge in tech-sector scandals has pushed the question of ethics up the public, media and policy agenda.
But for organisations to be able to operationalize ethics, it needs to be made pragmatic and practical.
What's the problem
An overwhelming majority - and growing - of customers, employees and citizens say they want companies to operationalize digital ethics.
This is a very new issue. Just a few years ago the potential of advanced technologies was confined to the realm of sci-fi Hollywood. For many, the Cambridge Analytica scandal was the moment when the promised utopian dreamworld turned into dystopian reality and the dangers of advanced technologies became all to real.
There has been an explosion of discussion about ethics - in paricular on AI ethics - but this has predominately remained abstract and on an theoretical level. Businesses can't operationalize the abstract.
We also believe that many fear "doing" ethics will slow them down and become a break on innovation.
It's time to change that.
What's our solution?
We make ethics practical. We turn the abstract into the useable by designing and implementing operational ethics.
But we take it to the next level. Rather than seeing ethics as a 'problem to be solved' or as a tool for risk-mitigation, we believe ethics should be seen as an opportunity to be leveraged.
If operationalized and blended throughout an organisation, ethics can be used to create mesurable business value that goes beyond reducing risk.
Ethics can help you boost growth, recruit better and adopt advanced technologies faster.
